marketing – Page 9 – J Royles Designs

Importance of Marketing Assets in Your Strategy

Marketing assets are a vital part of any successful marketing strategy. They are the tools, materials, and resources that businesses use to promote their brand, products, or services to potential and existing customers. In the following blog post, I will explain what marketing assets are and why they are so important.

Image formats explained

Images are an integral part of our digital lives. Whether it’s for sharing pictures with family and friends or creating professional graphics for work, images come in different formats, each with its unique set of characteristics. In this blog post, we will explore four of the most commonly used image formats: JPGS, GIFS, PNGS, andContinue reading “Image formats explained”

The what, why & how of brand tone of voice

In today’s world, branding is not just about having a pretty logo or catchy tagline. It’s also about having a distinct voice that speaks to your audience and differentiates you from your competitors. This voice is commonly referred to as the brand tone of voice, and it’s an essential aspect of any successful branding strategy.Continue reading “The what, why & how of brand tone of voice”

Creating Effective Brand Guidelines: A Step-by-Step Guide

In this blog post, I’ll go through the steps for creating brand guidelines that will help you maintain a consistent and effective brand image.

Achieve Consistent Branding Across Digital and Print

How can you make sure your brand works well in both digital and print formats? In this post, I will discuss some key tips for achieving this.

Brand Guidelines: What They Are and Why They Matter

When you think of a brand, what comes to mind? Is it the logo, the colour scheme, the tagline, or the messaging? The truth is, it’s all of these things and more. A brand is the image and identity of a company or organization, and it’s crucial to ensure that this image is consistent across all platforms and touchpoints. This is where brand guidelines come in.

What’s the difference between RGB & CMYK?

RGB and CMYK are two colour models used in digital design and printing. Understanding the difference between the two is essential for creating high-quality print and digital media designs.