In the current globalised and digitised world, brand value has become a critical component for business sustainability, growth, and competitive advantage. The concept of brand value encompasses the perceptions, emotions, beliefs, and attitudes a company associates with its products or services, thereby creating a unique identity. A brand’s values are defined as its core beliefsContinue reading “8 Steps to discovering brand values”
Tag Archives: marketing
What is social media marketing?
Social media is not just about socialising anymore. It has also become a powerful tool for businesses to reach out to their target audience and engage with them. This is where social media marketing comes in.
Email marketing tips
In this post, I’ll cover the top ten ideas for email marketing that can help businesses achieve their marketing goals.
Content marketing explained
Content marketing is a marketing approach that involves the creation and distribution of valuable, relevant, and consistent content intending to attract and retain a clearly defined audience and ultimately drive profitable customer action….
Marketing manager responsibilities
Marketing managers play a crucial role in the success of any business. They are responsible for developing and implementing marketing strategies that promote a company’s products or services and attract new customers.
Sharing on social media
Social media has become a ubiquitous part of modern life. Whether it’s for personal use or for business, people spend hours each day scrolling through their feeds and interacting with others…..
Brand awareness explained
Brand awareness is the level of recognition and familiarity that consumers have with a particular brand. It is a crucial aspect of any successful marketing strategy and can be defined as the extent to which consumers are aware of a brand’s existence, its products, and its overall image….
Engaging with your audience
Social media has revolutionised the way businesses interact with their audience. With millions of people actively using social media platforms every day, it has become a crucial tool for businesses to connect with their audience, build brand awareness, and ultimately drive sales….
Marketing FAQ’s
Marketing is a vital component of any successful business. It involves promoting and selling products or services to potential customers through various channels. As a result, many people have questions about marketing and how it works. In this blog post, I will define ten frequently asked questions about marketing.
What is a graphic designer?
If you’ve ever picked up a product, visited a website, or opened a magazine, chances are you’ve seen the work of a graphic designer. Graphic design is a creative and strategic process that involves using visual elements to communicate a message or idea.
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