Consumers tend to make judgments about a product or brand within 90 seconds of first seeing it, and 62-90% of the assessment is based on color alone. Therefore, businesses must choose colors that align with their brand personality and message to create a positive and memorable brand image….
Tag Archives: digital design
The importance of visual branding in marketing
It is an essential part of marketing, as it helps companies to differentiate themselves from their competitors, communicate their values and message effectively, and build a strong connection with their audience. In this article, we will explore the importance of visual branding in marketing and why it should not be overlooked by businesses.
The role of design thinking in problem-solving
Design thinking is a methodology that is widely used in problem-solving, and has become increasingly popular in recent years….
What does a digital designer do?
In the modern digital age, technology has become an integral part of our lives, and as a result, digital design has become a crucial aspect of our daily lives. Digital design refers to the creation of visual content for digital media, including websites, mobile applications, social media platforms, and digital marketing campaigns. The term ‘digitalContinue reading “What does a digital designer do?”
What is a graphic designer?
If you’ve ever picked up a product, visited a website, or opened a magazine, chances are you’ve seen the work of a graphic designer. Graphic design is a creative and strategic process that involves using visual elements to communicate a message or idea.
Marketing department job roles
Marketing is a crucial aspect of any successful business. A well-run marketing department helps to create brand awareness, attract new customers, retain existing ones, and drive revenue growth. However, many people are not aware of the various roles that exist within a marketing department. In this blog post, we will explore the different jobs and responsibilities that make up a marketing department.
Optimising images for your website
Are you struggling to improve your website’s loading speed and overall user experience? One of the simplest but often overlooked solutions is image optimisation. Images are a crucial aspect of any website, but they can also be the main culprit behind slow loading times and poor website performance. By optimising your images, you can significantly improve your website’s loading speed, reduce bandwidth usage, and enhance the overall user experience. In this blog post, we’ll explore why optimizing images is essential, and provide some tips on how to do it effectively. So, buckle up and get ready to optimise your images like a pro!
Digital design explained
Digital design is the process of creating visual and graphical content using digital tools and software. It involves the use of various digital tools such as computers, software, and graphics tablets to create digital designs that can be used for a variety of purposes.
Image formats explained
Images are an integral part of our digital lives. Whether it’s for sharing pictures with family and friends or creating professional graphics for work, images come in different formats, each with its unique set of characteristics. In this blog post, we will explore four of the most commonly used image formats: JPGS, GIFS, PNGS, andContinue reading “Image formats explained”
Creating Effective Brand Guidelines: A Step-by-Step Guide
In this blog post, I’ll go through the steps for creating brand guidelines that will help you maintain a consistent and effective brand image.
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