In the current globalised and digitised world, brand value has become a critical component for business sustainability, growth, and competitive advantage. The concept of brand value encompasses the perceptions, emotions, beliefs, and attitudes a company associates with its products or services, thereby creating a unique identity. A brand’s values are defined as its core beliefsContinue reading “8 Steps to discovering brand values”
Tag Archives: branding
Brand awareness explained
Brand awareness is the level of recognition and familiarity that consumers have with a particular brand. It is a crucial aspect of any successful marketing strategy and can be defined as the extent to which consumers are aware of a brand’s existence, its products, and its overall image….
The what, why & how of brand tone of voice
In today’s world, branding is not just about having a pretty logo or catchy tagline. It’s also about having a distinct voice that speaks to your audience and differentiates you from your competitors. This voice is commonly referred to as the brand tone of voice, and it’s an essential aspect of any successful branding strategy.Continue reading “The what, why & how of brand tone of voice”
Creating Effective Brand Guidelines: A Step-by-Step Guide
In this blog post, I’ll go through the steps for creating brand guidelines that will help you maintain a consistent and effective brand image.
Brand Guidelines: What They Are and Why They Matter
When you think of a brand, what comes to mind? Is it the logo, the colour scheme, the tagline, or the messaging? The truth is, it’s all of these things and more. A brand is the image and identity of a company or organization, and it’s crucial to ensure that this image is consistent across all platforms and touchpoints. This is where brand guidelines come in.
J Royles Designs - Blog 