Developing brand tone

In the world of marketing and branding, one of the most critical aspects of building a brand is developing a consistent and distinctive tone of voice. Brand tone of voice refers to the way a brand communicates with its audience, the language it uses, and the overall personality it conveys….

The what, why & how of brand tone of voice

In today’s world, branding is not just about having a pretty logo or catchy tagline. It’s also about having a distinct voice that speaks to your audience and differentiates you from your competitors. This voice is commonly referred to as the brand tone of voice, and it’s an essential aspect of any successful branding strategy.Continue reading “The what, why & how of brand tone of voice”