What does a digital designer do?

In the modern digital age, technology has become an integral part of our lives, and as a result, digital design has become a crucial aspect of our daily lives. Digital design refers to the creation of visual content for digital media, including websites, mobile applications, social media platforms, and digital marketing campaigns. The term ‘digitalContinue reading “What does a digital designer do?”

8 Steps to discovering brand values

In the current globalised and digitised world, brand value has become a critical component for business sustainability, growth, and competitive advantage. The concept of brand value encompasses the perceptions, emotions, beliefs, and attitudes a company associates with its products or services, thereby creating a unique identity. A brand’s values are defined as its core beliefsContinue reading “8 Steps to discovering brand values”

What is social media marketing?

Social media is not just about socialising anymore. It has also become a powerful tool for businesses to reach out to their target audience and engage with them. This is where social media marketing comes in.