Design thinking is a methodology that is widely used in problem-solving, and has become increasingly popular in recent years….
Category Archives: graphic design
What is a graphic designer?
If you’ve ever picked up a product, visited a website, or opened a magazine, chances are you’ve seen the work of a graphic designer. Graphic design is a creative and strategic process that involves using visual elements to communicate a message or idea.
Developing brand tone
In the world of marketing and branding, one of the most critical aspects of building a brand is developing a consistent and distinctive tone of voice. Brand tone of voice refers to the way a brand communicates with its audience, the language it uses, and the overall personality it conveys….
Marketing department job roles
Marketing is a crucial aspect of any successful business. A well-run marketing department helps to create brand awareness, attract new customers, retain existing ones, and drive revenue growth. However, many people are not aware of the various roles that exist within a marketing department. In this blog post, we will explore the different jobs and responsibilities that make up a marketing department.
Optimising images for your website
Are you struggling to improve your website’s loading speed and overall user experience? One of the simplest but often overlooked solutions is image optimisation. Images are a crucial aspect of any website, but they can also be the main culprit behind slow loading times and poor website performance. By optimising your images, you can significantly improve your website’s loading speed, reduce bandwidth usage, and enhance the overall user experience. In this blog post, we’ll explore why optimizing images is essential, and provide some tips on how to do it effectively. So, buckle up and get ready to optimise your images like a pro!
Digital design explained
Digital design is the process of creating visual and graphical content using digital tools and software. It involves the use of various digital tools such as computers, software, and graphics tablets to create digital designs that can be used for a variety of purposes.
Image formats explained
Images are an integral part of our digital lives. Whether it’s for sharing pictures with family and friends or creating professional graphics for work, images come in different formats, each with its unique set of characteristics. In this blog post, we will explore four of the most commonly used image formats: JPGS, GIFS, PNGS, andContinue reading “Image formats explained”
Creating Effective Brand Guidelines: A Step-by-Step Guide
In this blog post, I’ll go through the steps for creating brand guidelines that will help you maintain a consistent and effective brand image.
Achieve Consistent Branding Across Digital and Print
How can you make sure your brand works well in both digital and print formats? In this post, I will discuss some key tips for achieving this.
Brand Guidelines: What They Are and Why They Matter
When you think of a brand, what comes to mind? Is it the logo, the colour scheme, the tagline, or the messaging? The truth is, it’s all of these things and more. A brand is the image and identity of a company or organization, and it’s crucial to ensure that this image is consistent across all platforms and touchpoints. This is where brand guidelines come in.
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